Design in Scent

Launching on 3rd July – Design In Scent Wedding Collection

Design in Scent
Richard Corrigan Mayfair

After debuting at the Richard Corrigan’s Wedding Show in London, Design in Scent are throwing open their previously bespoke-only doors, to make way for a revolutionary collection of fragrances, designed to connect with the meaning and joy of a wedding.

Launching on 3rd July 2017, the Design In Scent Wedding Collection consists of four exquisite Fragrance Journeys™.  Within each journey is a feminine eau de parfum, a masculine eau de parfum and a third Union fragrance.  The Union blends the most beautiful fragrance notes from the masculine and feminine scents to create a unique yet recognisable scent.  Bride Icon had the opportunity to try some of the combinations and we must say the scents were incredibly unique – but we loved the flowing of the fragrances into one great union!

The Fragrance Journeys™ have been designed to represent both the individualities of each partner as well as the magic that coming together as a couple sets in motion.

With twelve fragrances to choose from, the key is discovering which speaks to your heart.  The Design In Scent Wedding Collection includes personal fragrances, ambience mists (for scenting the air, invitations, linen and confetti), intelligent diffusers and many personalised gifting options so that you may share your wedding fragrance story with those you love most.

Design in Scent

The Design In Scent Wedding Collection is officially available for pre-order. Visit and enter the password “fragrancelovestory”.  You can also follow the Design in Scent journey on Instagram @designinscent

Art de Parfum

Who’s Up For A Gin & Tonic… Perfume!

Yes you heard it right!  Art de Parfum have launched a unique collection of fragrances with some exotic titles such as Sensual Oud, Excentrique Moi, Signature Wild, Sea Foam and, of course, Gin & Tonic Cologne.  Made in France the fragrances radiate French sophistication, but more significantly Art de Parfum places ethics at the heart of its operations.  All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly and free of materials that add to third world exploitation.

The brand’s CEO Ruta Degutyte puts ethics and environment firmly at the top of the agenda when it comes to establishing the force behind the brand.  Having spent years as an international marketing consultant for several global brands, she decided to make ethics a core value of her new brand of exquisite fragrances.

Gin & Tonic Cologne:  Art de ParfumGreen Citrus at £108.   Top Notes: juniper berry, grapefruit, lemon zest, cucumber peel.  Heart Notes: gin & tonic accord.  Basenotes: ambergris note, cedar wood, vetiver, white musk.  This fragrance is a time capsule of the classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery citrus and the gin-like juniper berry, it fairly explodes out of the bottle like a freshly opened bottle of Schweppes Indian Tonic.  The heart of Gin & Tonic Cologne shimmers with zesty, bitter aromatics like lemon and grapefruit peel and juniper berry, but there is also a cool, watery tone floating through the heart, adding a gentle freshness.  In the base, a stunning note of white ambergris weaves through a mélange of light cedar wood, vetiver, and incense, bringing with it a refined, mysterious marine woodiness, like ancient driftwood bleached white by decades of sun and sand.
Excentrique Moi: Art de ParfumWoody Floral 50ml at £108.  Top Notes: pepper, clove buds, red fruits. Heart Notes: guaiac wood, hibiscus, black tea.  Basenotes: patchouli oil, white musk, cedar. Excentrique Moi is a story of contrasts.  Its texture is rich in playoffs between sweet and bitter, herbal and earthy, dark and light. Plummy, wine-like dried fruits sweeten the tannic sharpness of black tea leaves, and the upturned-earth darkness of patchouli is illuminated by a shaft of sunshine from lemon.  There is a pleasant density to the opening, packed as it is with a host of dried fruit flavours and steamy, vaporous tea. Full of twists and turns, Excentrique Moi shifts restlessly from fruit to forest to smoke like storm clouds seen racing across the reflection in a glass of absinthe. Wearing it is like holding up a mirror to one’s own emotions and moods.

Sea Foam:  Art de ParfumCitrus Marine 50ml at £108.  Top Notes: bergamot, marine notes, laurel.  Heart Notes: guaiac wood, seaweed absolute, fig leaf.  Basenotes: driftwood, sea salt, sandalwood.  Sea Foam is the scent of freedom.  As a luxurious, concentrated extract (pure perfume), Sea Foam is rich in natural oils, essences, and absolutes that call to mind the various facets of the seaside: the salt, the sweetness, the fresh air, seaweed, the green smell of the sea grasses up on the dunes.  But first, the fragrance opens with a volley of refreshing and crisp citrus notes – bergamot, which smells both of lemon and green leaves all together in one gorgeous package, and the peppery, herbal citrus tones of bay leaf. As the sharp brightness of the citrus and herbs bank down, it reveals a beautiful seaweed note, moist with clean sea water and rich in minerals and salts. It smells like your shoulder tastes after a dip in the sea – salty, warm, and clean.

Sensual Oud:  
Art de ParfumWoody Floriental 50ml at £108.  Top Notes: clove, geranium leaf, date.  Heart Notes: saffron, rose, suede.  Basenotes: patchouli, oud, cypriol. Sensual Oud takes the stark, somewhat uncompromising scent of pure oud and filters it through a uniquely French sensibility, refining and softening its blunt impact for Western noses without losing any of its essential grandeur. In this darkly sensual fragrance, the resinous oud note – smoky and austere – is backlit by a lush, almost jammy red rose and a green, fresh geranium note. The velvety florals add softness and sweetness to the oud, and the oud lends the florals a dry, smoky facet resulting in depth and shade. Against this black velvet backdrop, clove and saffron offer spice, warmth, and the subtle suggestion of the fine suede lining of an expensive handbag. As the base develops further, this suede evolves into a smoky leather note.

Signature Wild: Art de ParfumOriental Leather 50ml at £108.  Top Notes: cinnamon, davana, cardamom.  Heart Notes: orange blossom, dried fruits and radiant woods.  Basenotes: amber, leather, sandalwood. Signature Wild is a dark, woody leather fragrance with a boozy, overripe fruit note that lends the composition a rich, heady feel.  The composition centres around davana, a rich essential oil distilled from the flowers and leaves of Artemisia pallens, or Dhavanam, which although is a bitter green herb produces an oil that smells simultaneously of apricots, dark rum, anise, and leather. Dhavanam lends Signature Wild its characteristically heady, sweet booziness, but the perfume never feels heavy or over done, balanced as it is by the nutty grassiness of Haitian vetiver, tender orange blossoms, and a warm spicing of cinnamon and cardamom.

For more details on all the Art de Parfum fragrances or information on purchases see their website  Art de Parfum is a London-based fine fragrance company that sells its products worldwide; the fragrances themselves are 100% made in France.


Our Top 5 Fragrances This Season

Are looking for that extra special scent this season, or that last minute little something just for you?  We have put together a selection of our top 5 beautiful fragrances that will certainly define the final touches of your perfect day. 


Burberry My Festive Burberry eau de parfum
Notes: Sweet pea, bergamot, geranium, golden quince, freesia, patchouli, damask, centifolia rose
Available at Selfridges for £92.00


The Neroli Portofino scent draws upon the dramatic landscape and jet–set sophistication of Portofino. Tom Ford’s reinvention of a classic eau de cologne features Tunisian neroli, Italian bergamot, Sicilian lemon, winter yellow mandarin, lavender, orange flower rosemary and amber.  Available at Selfridges for £148.00


Imagined to celebrate woman and her desires, the Christian Louboutin parfums each have their unique personality yet are united by Christian’s vision behind construction, meant to be  experienced like a piano note. First a burst of scent – the present moment, followed by a beautiful resonance – le sillage, its memory. Bikini Questa Sera takes the heat into the night. the scent of the sun which becomes the scent of the woman as day turns into night. Available at Selfridges for £215.00


Inspired by the eternal freshness of night flowers once the day has passed, AMQ McQueen eau de parfum marries a vintage spirit with Alexander McQueen‘s modern architecture. The artistry of its craftsmanship is centred around the precious essence of three night-blooming flowers; the power of Sambac Jasmine is met with the erotic embrace of the Tuberose, as both are wrapped in the exotic spiciness of Ylang Ylang. Available at Selfridges for £75.00


Delicate and light, Miss Dior Blooming Bouquet eau de toilette by Dior is a tender floral bouquet. As a finishing touch, white musk notes delicately wrap around this springtime fragrance. The fruity top notes of Essence of Sicilian Orange combine with a tender floral heart dominated by Peony and Damask Rose. A fragrance that embodies the spirit of Miss Dior in an utterly light interpretation, for a romantic and irresistibly seductive young. Available at Selfridges for £81.50