Nilofer Shahid

Nilofer Shahid @ Fashion Parade Bride, London

Nilofer ShahidNilofer ShahidNilofer ShahidFashion Parade Bride, London held in One Marylebone this week featured an array of diverse fashion designers from Pakistan all under one roof.   The invite-only event meticulously organised by Sadia Siddiqui, CEO of Mustang Productions provided a prestigious platform of admired and leading Pakistani designers – including one of the most celebrated and distinctive designers of Pakistani couture Nilofer Shahid. 

This revolutionary designer has contributed immensely to the world of art, fashion and culture. In 2013 she became the first Pakistani fashion designer to be awarded the knighthood Le Grades De Chevalier by the French Government for her work in the development of art, culture and fashion design.

Nilofer Shahid

Nilofer Shahid who was very thrilled to be in London, applauded all the designers who had made a tremendous effort for the Fashion Parade Bride show.  She described how this collection of couture designs were very much fusions to connect and relate to the Western audience. Every Nilofer Shahid collection is carefully researched and never random.  As Nilofer Shahid says herself behind every dress there lies a story, and behind every collection a profound message has been revealed.

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Thus, last but not least on the runway, the anticipation was high to see what Nilofer Shahid had brought across the waters.  As the music echoed against the architecture of the Grand Hall, it was clear the audience had become mesmerised, and the sparkling true essence of Pakistani fusion couture became inevitable.

Nilofer Shahid is a very proud Pakistani who’s philosophy of bringing and promoting culture forward in fashion has prompted a knighthood.  The couture itself depicts a flow of intricacy and flair, amalgamated with a deep rooted love for tradition, culture and beauty.

We asked who would Nilofer Shahid like to have the opportunity to create a special design for – given it was so hard to particularly pin point one person out of so many icons in the world – Nilofer said Angelina Jolie would be ideal.  We think so too!

A very special thanks to Nilofer Shahid for talking to Bride Icon.

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Fashion Parade

Fashion Parade Bride & Luxury Pret: Monday, 6th Feb 2017 @ One Marylebone, London

Fashion Parade

Mustang Productions will celebrate Pakistan’s 70 years of Independence on Monday 6th February 2017 with the inaugural Fashion Parade Bride & Luxury Prêt, powered by Studio by TCS, at London’s historic former church, One Marylebone.  The exclusive event will showcase Pakistani bridal and luxury prêt collections, to an audience of London and South Asia’s elite, from the industries of fashion, media, business and finance.

Some of Pakistan’s leading designers will feature collections on the catwalk, including Nilofer Shahid, Nomi Ansari, HSY, Shamaeel Ansari, Maria B, Faiza Samee, Saira Rizwan, Rani Emaan, Seher Tareen,
Tena Durrani and Sherezad Jewellery. Hair and makeup by the dynamic duo, Aamir and Ambreen will complete each bridal look with a flawless finish.

For the first time in the history of Fashion Parade, consumers can purchase the showcasing designers collections via Studio by TCS, the headline sponsor of Fashion Parade Bride, and an exciting new fashion portal.

Fashion Parade BrideFashion Parade (FP) is the brainchild of entrepreneur Sadia Siddiqui, who launched her first fashion event five years ago, presenting luxury South Asian couture to a British audience.  Fashion Parade Bride is the newest addition to the FP platform. “I created FP four years ago with the view of promoting Asian designers on a quality platform targeted to an international audience,” explains Sadia.

“Pakistan’s fashion industry has come a long way in the last 70 years, with Pakistani designers at par with some of the world’s best. The design philosophy and ethics in Pakistan today reflect its culture and heritage, and combining an international appeal. It is an honour and privilege for me to showcase Pakistan’s leading and emerging designers to an international audience on the FP platform, with an aim to get Asian and in particular, Pakistani fashion recognised and appreciated on an international level.”

One Marylebone is a Grade I listed building and one of London’s most historic sites. It was chosen to host the inaugural Fashion Parade Bride in this milestone year to combine English heritage and Pakistani culture, as FP commemorates Pakistan’s Independence.

Mustang Productions has partnered with the British Asian Trust, a charity founded by HRH The Prince of Wales to transform lives in South Asia. The funds raised during Fashion Parade Bride will go towards life-changing programmes in the Trust’s children’s projects.

Pakistan Fashion Week

Pakistan Fashion Week 2016

Pakistan Fashion Week London is the brainchild of Team Riwayat which is headed up by directors from across Pakistan, India and the United Kingdom. Riwayat’s journey has been a rich one so far, and the 10th edition of PFW London took place at the Sheraton Grand Park Lane, a five-star Art Deco hotel in the heart of London’s Mayfair on the 26th and 27th of November 2016.
Deepak Parwaniaisha-imranThe show featured some 30 top designers from the subcontinent and beyond, with the two-day event focussing on latest trends in Asian designer-wear including contemporary and formal/bridal/ resort selections.  
Some of Pakistan’s top designers showed their latest collections at the event, including Deepak Perwani, Maheen Khan, Shamaeel Ansari and Agha Noor. The show itself was hosted by the very talented and renowned TV host Hajra Lalljee.

Zeshan Bariwalazeeshan-bariwalaRiwayat were honoured to welcome to the event Pakistan’s High Commissioner, His Excellency Syed Ibne Abbas as well as Ambassador Tehmina Junjua, the Permanent Representative of Pakistan to the United Nations.  Riwayat were also delighted that the cast of the film Dobara Phir Se were present at the grand opening show. This included actors Tooba Siddiqui, Hareem Farooq and Sanam Saeed as well as its renowned director Mehreen Jabbar.

Sahir AtifSahar AtifThe show was enhanced by some of Pakistani top models including Fouzia Aman, Eshal Fayyaz, Hira Ejaz, Sana Fakhar and the TV star Fia Khan. Sana Khan, the famous film actor, walked the catwalk for designer Moazzam Abbasi alongside some very talented British models. Nabila, the famous stylist from Pakistan, styled the models for the ramp shows.

Rana NomadRana NomadThe fashion shows were followed by an exhibition by the designers, which is an integral part of our event. The exhibitor’s hall that played host to the designers’ collections was packed to capacity on both days, with fashionistas and others flocking in to grab next season’s fashion statements.

Riwayat’s mission is to present the best of Pakistan’s fusion of east-west fashion under a western roof. PFW10 has successfully managed to excite and captivate a global audience with the creative geniuses that are the cream of Pakistan’s fashion designers.

Event Produced by: Riwayat Ltd @riwayatuk
Choreography: Hajira Ahmad @ EBH @eventsbyhajira
Official Photography: Shahid Malik @iamshahidmalik
Head Stylist: Nabila @nabila_salon
Hair and Make-up supported by Saima Kiran @saimakiran
PR by Enigme Internationale @enigme_internationale