Pakistan Fashion

Pakistan Fashion Week, London 2017

Pakistan Fashion
Asaaleh

Pakistan Fashion week took place in London’s historic Lancaster House this week, which witnessed the first Pakistani celebration of fashion in its two hundred year history. The eleventh season of Pakistan Fashion featured over 40 of Pakistan’s leading and emerging designers presenting their latest collections. With leading Pakistani models Fouzia Aman, Fia khan and Eshal Fayyaz walking the ramp, Bride Icon have selected some of our favourite looks from Asaaaleh, Aisha Imran, Uzma Babar and Lajwanti.

Pakistan Fashion

Asaaleh

The production was designed by event directors Riwayat and led by the accomplished Creative Director Adnan Ansari, which incorporated the 70th anniversary celebrations of Pakistan’s independence. Organised in partnership with the High Commission of Pakistan, London, the event was one of a series of events planned by His Excellency Syed Ibne Abbas, Pakistan’s Ambassador to the UK.

Pakistan Fashion
Aisha Imran
Pakistan Fashion
Aisha Imran

Over two thousand people registered for the event which saw a catwalk run through the three grand halls of the Royal Palace. Ambassadors from a large number of London based embassies joined the celebrations, which included a nine room exhibition allowing the guests to talk with the designers and buy from their collections.

Pakistan Fashion
Uzma Babar
Pakistan Fashion
Uzma Babar

Fashion is one of Pakistan’s leading export industries and runs to a multi-billion pound industry and growing. Events profiling the leading names of that industry serve to challenge the West’s perceptions of Pakistan and increase the trading links between our two nations.

Adnan Ansari, Creative Director at Riwayat said “It was a privilege to work so closely with the High Commission to deliver this hugely successful event. Their commitment to deliver a truly inspiring event matched with Riwayat’s expertise and ability to deliver was a powerful force. We are so proud of our Pakistan and so proud to present it’s best face on a huge platform in London.”

Pakistan Fashion
Lajwanti
Pakistan Fashion
Lajwanti

Event Directed by Riwayat
Commissioned by Pakistan High Commission, London
Head Stylist Nabila
Consultant Advisor Maheen Khan
Hair and Make up Saima Kiran
Choreographer Hajira Ahmad of EBH
Official Photographer Shahid Malik
PR Enigme Internationale

Fashion Parade

Fashion Parade Bride & Luxury Pret: Monday, 6th Feb 2017 @ One Marylebone, London

Fashion Parade

Mustang Productions will celebrate Pakistan’s 70 years of Independence on Monday 6th February 2017 with the inaugural Fashion Parade Bride & Luxury Prêt, powered by Studio by TCS, at London’s historic former church, One Marylebone.  The exclusive event will showcase Pakistani bridal and luxury prêt collections, to an audience of London and South Asia’s elite, from the industries of fashion, media, business and finance.

Some of Pakistan’s leading designers will feature collections on the catwalk, including Nilofer Shahid, Nomi Ansari, HSY, Shamaeel Ansari, Maria B, Faiza Samee, Saira Rizwan, Rani Emaan, Seher Tareen,
Tena Durrani and Sherezad Jewellery. Hair and makeup by the dynamic duo, Aamir and Ambreen will complete each bridal look with a flawless finish.

For the first time in the history of Fashion Parade, consumers can purchase the showcasing designers collections via Studio by TCS, the headline sponsor of Fashion Parade Bride, and an exciting new fashion portal.

Fashion Parade BrideFashion Parade (FP) is the brainchild of entrepreneur Sadia Siddiqui, who launched her first fashion event five years ago, presenting luxury South Asian couture to a British audience.  Fashion Parade Bride is the newest addition to the FP platform. “I created FP four years ago with the view of promoting Asian designers on a quality platform targeted to an international audience,” explains Sadia.

“Pakistan’s fashion industry has come a long way in the last 70 years, with Pakistani designers at par with some of the world’s best. The design philosophy and ethics in Pakistan today reflect its culture and heritage, and combining an international appeal. It is an honour and privilege for me to showcase Pakistan’s leading and emerging designers to an international audience on the FP platform, with an aim to get Asian and in particular, Pakistani fashion recognised and appreciated on an international level.”

One Marylebone is a Grade I listed building and one of London’s most historic sites. It was chosen to host the inaugural Fashion Parade Bride in this milestone year to combine English heritage and Pakistani culture, as FP commemorates Pakistan’s Independence.

Mustang Productions has partnered with the British Asian Trust, a charity founded by HRH The Prince of Wales to transform lives in South Asia. The funds raised during Fashion Parade Bride will go towards life-changing programmes in the Trust’s children’s projects.

Pakistan Fashion Week

Pakistan Fashion Week 2016

Pakistan Fashion Week London is the brainchild of Team Riwayat which is headed up by directors from across Pakistan, India and the United Kingdom. Riwayat’s journey has been a rich one so far, and the 10th edition of PFW London took place at the Sheraton Grand Park Lane, a five-star Art Deco hotel in the heart of London’s Mayfair on the 26th and 27th of November 2016.
Deepak Parwaniaisha-imranThe show featured some 30 top designers from the subcontinent and beyond, with the two-day event focussing on latest trends in Asian designer-wear including contemporary and formal/bridal/ resort selections.  
Some of Pakistan’s top designers showed their latest collections at the event, including Deepak Perwani, Maheen Khan, Shamaeel Ansari and Agha Noor. The show itself was hosted by the very talented and renowned TV host Hajra Lalljee.

Zeshan Bariwalazeeshan-bariwalaRiwayat were honoured to welcome to the event Pakistan’s High Commissioner, His Excellency Syed Ibne Abbas as well as Ambassador Tehmina Junjua, the Permanent Representative of Pakistan to the United Nations.  Riwayat were also delighted that the cast of the film Dobara Phir Se were present at the grand opening show. This included actors Tooba Siddiqui, Hareem Farooq and Sanam Saeed as well as its renowned director Mehreen Jabbar.

Sahir AtifSahar AtifThe show was enhanced by some of Pakistani top models including Fouzia Aman, Eshal Fayyaz, Hira Ejaz, Sana Fakhar and the TV star Fia Khan. Sana Khan, the famous film actor, walked the catwalk for designer Moazzam Abbasi alongside some very talented British models. Nabila, the famous stylist from Pakistan, styled the models for the ramp shows.

Rana NomadRana NomadThe fashion shows were followed by an exhibition by the designers, which is an integral part of our event. The exhibitor’s hall that played host to the designers’ collections was packed to capacity on both days, with fashionistas and others flocking in to grab next season’s fashion statements.

Riwayat’s mission is to present the best of Pakistan’s fusion of east-west fashion under a western roof. PFW10 has successfully managed to excite and captivate a global audience with the creative geniuses that are the cream of Pakistan’s fashion designers.

Event Produced by: Riwayat Ltd @riwayatuk
Choreography: Hajira Ahmad @ EBH @eventsbyhajira
Official Photography: Shahid Malik @iamshahidmalik
Head Stylist: Nabila @nabila_salon
Hair and Make-up supported by Saima Kiran @saimakiran
PR by Enigme Internationale @enigme_internationale

Red Dot Jewels

A Fashionable Evening With Red Dot Jewels

Entwined amongst their trademark for stunning jewellery pieces, Red Dot Jewels presented an evening of Diwali celebrations and fashion. Bride Icon were invited to view the illuminating range of asian jewellery, combined with a selection of beautiful fashion designs by renowned tailor Manoj Makwana.

Red Dot JewelsRed Dot Jewels

Shalini Gupta Patel, Founder and Creative Director of Red Dot Jewels offers authentic fine pieces of handmade jewellery, created with traditional Indian craftsmanship. Situated in Pinner, North West London, Red Dot Jewels brings together a beautiful and chic collection of bridal and ready to wear jewellery. Framed in a stylish setting with a bridal lounge for the momentous statemPreview Changesent pieces, Red Dot Jewels also includes a pret collection of subtle Indian inspired collections. Shalini’s great love for Indian culture, art and fashion features significantly into each of these creative designs.

red dot jewelsRed Dot Jewels

The evening was completed by Manoj Makwana’s debut collection of Indian fashion.  Manoj is renowned for his professional tailoring and alteration methods. With accolades ranging from western designers such as Ian Stuart and the man behind the tailoring for the Asian fashion industry, you can see exactly why his debut collection oozes perfection and style.

An evening of refined elegance and exquisite jewellery!

red dot jewelsred dot jewelsRed Dot Jewels

 

 

Red Dot Jewels

                       Photos by Sinni Kumar