Pakistan Fashion

Pakistan Fashion Week 12 in London, UK

 

 

Pakistan Fashion

 

Riwayat has delivered its best show to date in the heart of London, Pakistan Fashion Week 12 (#PFW12) was held at Hilton Hotel on Park Lane over this weekend. Headlined by model and actress Eshal Fayyaz, the luxury pret show displayed an impressive 26 designers and an unprecedented footfall of 3,500 attendees.

 

Pakistan Fashion
Aisha Imran 

Adnan Ansari choreographed the event, a return to his core passion, and first after 12 years, a vibrant display of trends, textiles and styling. The access for many Londoners and others who travelled across the UK to see the shows is invaluable, allowing access to Pakistani designers without leaving the country.

 

Pakistan Fashion

Fahad Hussayn

Pakistan Fashion
Reema Ahsan
Pakistan Fashion
Reema Ahsan

 

PFW12 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience. Designers included Maheen Khan, Agha Noor, ZUNN, Moazzam Abbasi, Hamna Amir, Rani Emaan, Rana Noman and Rangoli.  The show used 26 models with an inclusive and diverse approach.

Pakistan Fashion
Zunuj
Pakistan Fashion
Zunuj

Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.

Pakistan Fashion
Reema Ahsan
Pakistan Fashion
Saira Shakira

 

Pakistan Fashion

Rana Noman


Credits:

Produced and directed by Riwayat

Powered by East Shopping Centre

Patron sponsor Hashmi

Official Photographer and pictures courtesy of:  Shahid Malik @iamshahidmalik

Styled by Nabila

Hair and Makeup by Saima Kiran 

PR by Enigme Internationale

Pakistan Fashion

Pakistan Fashion Week, London 2017

Pakistan Fashion
Asaaleh

Pakistan Fashion week took place in London’s historic Lancaster House this week, which witnessed the first Pakistani celebration of fashion in its two hundred year history. The eleventh season of Pakistan Fashion featured over 40 of Pakistan’s leading and emerging designers presenting their latest collections. With leading Pakistani models Fouzia Aman, Fia khan and Eshal Fayyaz walking the ramp, Bride Icon have selected some of our favourite looks from Asaaaleh, Aisha Imran, Uzma Babar and Lajwanti.

Pakistan Fashion

Asaaleh

The production was designed by event directors Riwayat and led by the accomplished Creative Director Adnan Ansari, which incorporated the 70th anniversary celebrations of Pakistan’s independence. Organised in partnership with the High Commission of Pakistan, London, the event was one of a series of events planned by His Excellency Syed Ibne Abbas, Pakistan’s Ambassador to the UK.

Pakistan Fashion
Aisha Imran
Pakistan Fashion
Aisha Imran

Over two thousand people registered for the event which saw a catwalk run through the three grand halls of the Royal Palace. Ambassadors from a large number of London based embassies joined the celebrations, which included a nine room exhibition allowing the guests to talk with the designers and buy from their collections.

Pakistan Fashion
Uzma Babar
Pakistan Fashion
Uzma Babar

Fashion is one of Pakistan’s leading export industries and runs to a multi-billion pound industry and growing. Events profiling the leading names of that industry serve to challenge the West’s perceptions of Pakistan and increase the trading links between our two nations.

Adnan Ansari, Creative Director at Riwayat said “It was a privilege to work so closely with the High Commission to deliver this hugely successful event. Their commitment to deliver a truly inspiring event matched with Riwayat’s expertise and ability to deliver was a powerful force. We are so proud of our Pakistan and so proud to present it’s best face on a huge platform in London.”

Pakistan Fashion
Lajwanti
Pakistan Fashion
Lajwanti

Event Directed by Riwayat
Commissioned by Pakistan High Commission, London
Head Stylist Nabila
Consultant Advisor Maheen Khan
Hair and Make up Saima Kiran
Choreographer Hajira Ahmad of EBH
Official Photographer Shahid Malik
PR Enigme Internationale

Nilofer Shahid

Nilofer Shahid @ Fashion Parade Bride, London

Nilofer ShahidNilofer ShahidNilofer ShahidFashion Parade Bride, London held in One Marylebone this week featured an array of diverse fashion designers from Pakistan all under one roof.   The invite-only event meticulously organised by Sadia Siddiqui, CEO of Mustang Productions provided a prestigious platform of admired and leading Pakistani designers – including one of the most celebrated and distinctive designers of Pakistani couture Nilofer Shahid. 

This revolutionary designer has contributed immensely to the world of art, fashion and culture. In 2013 she became the first Pakistani fashion designer to be awarded the knighthood Le Grades De Chevalier by the French Government for her work in the development of art, culture and fashion design.

Nilofer Shahid

Nilofer Shahid who was very thrilled to be in London, applauded all the designers who had made a tremendous effort for the Fashion Parade Bride show.  She described how this collection of couture designs were very much fusions to connect and relate to the Western audience. Every Nilofer Shahid collection is carefully researched and never random.  As Nilofer Shahid says herself behind every dress there lies a story, and behind every collection a profound message has been revealed.

Nilofer ShahidNilofer ShahidNilofer Shahid

Thus, last but not least on the runway, the anticipation was high to see what Nilofer Shahid had brought across the waters.  As the music echoed against the architecture of the Grand Hall, it was clear the audience had become mesmerised, and the sparkling true essence of Pakistani fusion couture became inevitable.

Nilofer Shahid is a very proud Pakistani who’s philosophy of bringing and promoting culture forward in fashion has prompted a knighthood.  The couture itself depicts a flow of intricacy and flair, amalgamated with a deep rooted love for tradition, culture and beauty.

We asked who would Nilofer Shahid like to have the opportunity to create a special design for – given it was so hard to particularly pin point one person out of so many icons in the world – Nilofer said Angelina Jolie would be ideal.  We think so too!

A very special thanks to Nilofer Shahid for talking to Bride Icon.

Nilofer ShahidNilofer ShahidNilofer ShahidNilofer ShahidNilofer Shahid

 

©BRIDE ICON

Headgear by Velvet Eccentrics http://www.velvet-eccentric.co.uk/vet

Maria B

Maria B @ Fashion Parade Bride, London 2017

Maria B

One of Pakistan’s renowned designers, Maria B presented her luxurious collection for the first time at Fashion Parade Bride in London this week.  From what we have gathered after speaking to this very astute designer, she has loved every moment of it – from the prestigious One Marylebone venue to the real buzz that Fashion Parade Bride has generated.  The exclusive invite-only event is founded by Sadia Siddiqui, CEO at Mustang Productions to showcase some of the leading Pakistani fashion designers.

Maria B’s spectacular range seen here in London was something that came close from her heart after a recent inspirational trip to Turkey.  She almost immediately fell in love with the East meets West fusion elements and the splendid architecture which interacted effortlessly within the origins of nature itself – of course, prompting the collection to be named the ‘Blooms of Ismail’.

Made with the UK audience in mind the collection has never been shown in Pakistan or photographed before! With a very feminine, clean and non-fussy bridal and luxury pret range, Maria B has created these designs using modern fundamentals to celebrate being a woman, but also included a little something with a Western sensibility for Asian women in the UK.

Maria BMaria B

Maria B started as a small brand 18 years ago with a huge desire to create ready-to-wear and affordable fashion.  Today, however, Maria B has 30 outlets in Pakistan and exports to 12 different countries in the world – including 12 labels under the umbrella of Maria B.  So in terms of what is so unique about Maria B – well she’s an entrepreneur and a designer.  Maria B had a vision that Pakistani fashion was previously non-existent but over the years she has contributed to building retail and fashion in Pakistan as a formidable industry and is very proud of it!

Maria BMaria B

We asked Maria B if there was one Bride Icon that she would love to create a special dress for who would it be?  The answer of course was Angelina Jolie for everything that she represents – her strong love, her humanity, her strength and her femininity!  Thank you Maria B for talking to Bride Icon!

 

Maria BMaria B©Bride Icon

Fashion Parade

Fashion Parade Bride & Luxury Pret: Monday, 6th Feb 2017 @ One Marylebone, London

Fashion Parade

Mustang Productions will celebrate Pakistan’s 70 years of Independence on Monday 6th February 2017 with the inaugural Fashion Parade Bride & Luxury Prêt, powered by Studio by TCS, at London’s historic former church, One Marylebone.  The exclusive event will showcase Pakistani bridal and luxury prêt collections, to an audience of London and South Asia’s elite, from the industries of fashion, media, business and finance.

Some of Pakistan’s leading designers will feature collections on the catwalk, including Nilofer Shahid, Nomi Ansari, HSY, Shamaeel Ansari, Maria B, Faiza Samee, Saira Rizwan, Rani Emaan, Seher Tareen,
Tena Durrani and Sherezad Jewellery. Hair and makeup by the dynamic duo, Aamir and Ambreen will complete each bridal look with a flawless finish.

For the first time in the history of Fashion Parade, consumers can purchase the showcasing designers collections via Studio by TCS, the headline sponsor of Fashion Parade Bride, and an exciting new fashion portal.

Fashion Parade BrideFashion Parade (FP) is the brainchild of entrepreneur Sadia Siddiqui, who launched her first fashion event five years ago, presenting luxury South Asian couture to a British audience.  Fashion Parade Bride is the newest addition to the FP platform. “I created FP four years ago with the view of promoting Asian designers on a quality platform targeted to an international audience,” explains Sadia.

“Pakistan’s fashion industry has come a long way in the last 70 years, with Pakistani designers at par with some of the world’s best. The design philosophy and ethics in Pakistan today reflect its culture and heritage, and combining an international appeal. It is an honour and privilege for me to showcase Pakistan’s leading and emerging designers to an international audience on the FP platform, with an aim to get Asian and in particular, Pakistani fashion recognised and appreciated on an international level.”

One Marylebone is a Grade I listed building and one of London’s most historic sites. It was chosen to host the inaugural Fashion Parade Bride in this milestone year to combine English heritage and Pakistani culture, as FP commemorates Pakistan’s Independence.

Mustang Productions has partnered with the British Asian Trust, a charity founded by HRH The Prince of Wales to transform lives in South Asia. The funds raised during Fashion Parade Bride will go towards life-changing programmes in the Trust’s children’s projects.

Pakistan Fashion Week

Pakistan Fashion Week 2016

Pakistan Fashion Week London is the brainchild of Team Riwayat which is headed up by directors from across Pakistan, India and the United Kingdom. Riwayat’s journey has been a rich one so far, and the 10th edition of PFW London took place at the Sheraton Grand Park Lane, a five-star Art Deco hotel in the heart of London’s Mayfair on the 26th and 27th of November 2016.
Deepak Parwaniaisha-imranThe show featured some 30 top designers from the subcontinent and beyond, with the two-day event focussing on latest trends in Asian designer-wear including contemporary and formal/bridal/ resort selections.  
Some of Pakistan’s top designers showed their latest collections at the event, including Deepak Perwani, Maheen Khan, Shamaeel Ansari and Agha Noor. The show itself was hosted by the very talented and renowned TV host Hajra Lalljee.

Zeshan Bariwalazeeshan-bariwalaRiwayat were honoured to welcome to the event Pakistan’s High Commissioner, His Excellency Syed Ibne Abbas as well as Ambassador Tehmina Junjua, the Permanent Representative of Pakistan to the United Nations.  Riwayat were also delighted that the cast of the film Dobara Phir Se were present at the grand opening show. This included actors Tooba Siddiqui, Hareem Farooq and Sanam Saeed as well as its renowned director Mehreen Jabbar.

Sahir AtifSahar AtifThe show was enhanced by some of Pakistani top models including Fouzia Aman, Eshal Fayyaz, Hira Ejaz, Sana Fakhar and the TV star Fia Khan. Sana Khan, the famous film actor, walked the catwalk for designer Moazzam Abbasi alongside some very talented British models. Nabila, the famous stylist from Pakistan, styled the models for the ramp shows.

Rana NomadRana NomadThe fashion shows were followed by an exhibition by the designers, which is an integral part of our event. The exhibitor’s hall that played host to the designers’ collections was packed to capacity on both days, with fashionistas and others flocking in to grab next season’s fashion statements.

Riwayat’s mission is to present the best of Pakistan’s fusion of east-west fashion under a western roof. PFW10 has successfully managed to excite and captivate a global audience with the creative geniuses that are the cream of Pakistan’s fashion designers.

Event Produced by: Riwayat Ltd @riwayatuk
Choreography: Hajira Ahmad @ EBH @eventsbyhajira
Official Photography: Shahid Malik @iamshahidmalik
Head Stylist: Nabila @nabila_salon
Hair and Make-up supported by Saima Kiran @saimakiran
PR by Enigme Internationale @enigme_internationale