During London Fashion Week, 17th – 21st February, the innovative beauty app, MakeupPlus will go from being a virtual destination for the hottest beauty looks to a reality. As the brand, in partnership with Fashion and Beauty Monitor, transforms London’s most Instagrammed venue, ‘Lights of Soho’ into ‘The Ultimate Beauty Destination’.
During the five days, The Ultimate Beauty Destination brings tech, beauty and fashion into one seriously stylish space. Set to be London’s no. 1 venue throughout LFW for MakeupPlus fashionistas to embrace a ‘FROW’ experience in the glossy world of beauty with live workshops, makeovers inspired by the catwalk, celebrity discussions, an interactive photo space, a live streamed selfie wall and beauty tutorials from some of the world’s biggest beauty bloggers. All this along with the opportunity to exclusively access and watch live streaming of London Fashion Week official ‘on schedule’ shows as they happen, ensuring beauty junkies are LFW ready. With the full events schedule to be announced in the coming days, these are but a few of the must experience happenings being held in the space.
Complimentary drinks, free wifi, a lounge to hang out in and goodies bags, are the finishing touches to this exclusive space.
In order to gain access to the meet & greets, fans simply need to download the free app and flash their widget on arrival. Other attendees must be on the guest list.
The Ultimate Beauty Destination,
Lights of Soho,
35 Brewer Street,
17th – 21st February 10am – 6pm Daily