Art de Parfum

Who’s Up For A Gin & Tonic… Perfume!

Yes you heard it right!  Art de Parfum have launched a unique collection of fragrances with some exotic titles such as Sensual Oud, Excentrique Moi, Signature Wild, Sea Foam and, of course, Gin & Tonic Cologne.  Made in France the fragrances radiate French sophistication, but more significantly Art de Parfum places ethics at the heart of its operations.  All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly and free of materials that add to third world exploitation.

The brand’s CEO Ruta Degutyte puts ethics and environment firmly at the top of the agenda when it comes to establishing the force behind the brand.  Having spent years as an international marketing consultant for several global brands, she decided to make ethics a core value of her new brand of exquisite fragrances.

Gin & Tonic Cologne:  Art de ParfumGreen Citrus at £108.   Top Notes: juniper berry, grapefruit, lemon zest, cucumber peel.  Heart Notes: gin & tonic accord.  Basenotes: ambergris note, cedar wood, vetiver, white musk.  This fragrance is a time capsule of the classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery citrus and the gin-like juniper berry, it fairly explodes out of the bottle like a freshly opened bottle of Schweppes Indian Tonic.  The heart of Gin & Tonic Cologne shimmers with zesty, bitter aromatics like lemon and grapefruit peel and juniper berry, but there is also a cool, watery tone floating through the heart, adding a gentle freshness.  In the base, a stunning note of white ambergris weaves through a mélange of light cedar wood, vetiver, and incense, bringing with it a refined, mysterious marine woodiness, like ancient driftwood bleached white by decades of sun and sand.
Excentrique Moi: Art de ParfumWoody Floral 50ml at £108.  Top Notes: pepper, clove buds, red fruits. Heart Notes: guaiac wood, hibiscus, black tea.  Basenotes: patchouli oil, white musk, cedar. Excentrique Moi is a story of contrasts.  Its texture is rich in playoffs between sweet and bitter, herbal and earthy, dark and light. Plummy, wine-like dried fruits sweeten the tannic sharpness of black tea leaves, and the upturned-earth darkness of patchouli is illuminated by a shaft of sunshine from lemon.  There is a pleasant density to the opening, packed as it is with a host of dried fruit flavours and steamy, vaporous tea. Full of twists and turns, Excentrique Moi shifts restlessly from fruit to forest to smoke like storm clouds seen racing across the reflection in a glass of absinthe. Wearing it is like holding up a mirror to one’s own emotions and moods.

Sea Foam:  Art de ParfumCitrus Marine 50ml at £108.  Top Notes: bergamot, marine notes, laurel.  Heart Notes: guaiac wood, seaweed absolute, fig leaf.  Basenotes: driftwood, sea salt, sandalwood.  Sea Foam is the scent of freedom.  As a luxurious, concentrated extract (pure perfume), Sea Foam is rich in natural oils, essences, and absolutes that call to mind the various facets of the seaside: the salt, the sweetness, the fresh air, seaweed, the green smell of the sea grasses up on the dunes.  But first, the fragrance opens with a volley of refreshing and crisp citrus notes – bergamot, which smells both of lemon and green leaves all together in one gorgeous package, and the peppery, herbal citrus tones of bay leaf. As the sharp brightness of the citrus and herbs bank down, it reveals a beautiful seaweed note, moist with clean sea water and rich in minerals and salts. It smells like your shoulder tastes after a dip in the sea – salty, warm, and clean.

Sensual Oud:  
Art de ParfumWoody Floriental 50ml at £108.  Top Notes: clove, geranium leaf, date.  Heart Notes: saffron, rose, suede.  Basenotes: patchouli, oud, cypriol. Sensual Oud takes the stark, somewhat uncompromising scent of pure oud and filters it through a uniquely French sensibility, refining and softening its blunt impact for Western noses without losing any of its essential grandeur. In this darkly sensual fragrance, the resinous oud note – smoky and austere – is backlit by a lush, almost jammy red rose and a green, fresh geranium note. The velvety florals add softness and sweetness to the oud, and the oud lends the florals a dry, smoky facet resulting in depth and shade. Against this black velvet backdrop, clove and saffron offer spice, warmth, and the subtle suggestion of the fine suede lining of an expensive handbag. As the base develops further, this suede evolves into a smoky leather note.

Signature Wild: Art de ParfumOriental Leather 50ml at £108.  Top Notes: cinnamon, davana, cardamom.  Heart Notes: orange blossom, dried fruits and radiant woods.  Basenotes: amber, leather, sandalwood. Signature Wild is a dark, woody leather fragrance with a boozy, overripe fruit note that lends the composition a rich, heady feel.  The composition centres around davana, a rich essential oil distilled from the flowers and leaves of Artemisia pallens, or Dhavanam, which although is a bitter green herb produces an oil that smells simultaneously of apricots, dark rum, anise, and leather. Dhavanam lends Signature Wild its characteristically heady, sweet booziness, but the perfume never feels heavy or over done, balanced as it is by the nutty grassiness of Haitian vetiver, tender orange blossoms, and a warm spicing of cinnamon and cardamom.

For more details on all the Art de Parfum fragrances or information on purchases see their website  Art de Parfum is a London-based fine fragrance company that sells its products worldwide; the fragrances themselves are 100% made in France.