Pakistan Fashion week took place in London’s historic Lancaster House this week, which witnessed the first Pakistani celebration of fashion in its two hundred year history. The eleventh season of Pakistan Fashion featured over 40 of Pakistan’s leading and emerging designers presenting their latest collections. With leading Pakistani models Fouzia Aman, Fia khan and Eshal Fayyaz walking the ramp, Bride Icon have selected some of our favourite looks from Asaaaleh, Aisha Imran, Uzma Babar and Lajwanti.
The production was designed by event directors Riwayat and led by the accomplished Creative Director Adnan Ansari, which incorporated the 70th anniversary celebrations of Pakistan’s independence. Organised in partnership with the High Commission of Pakistan, London, the event was one of a series of events planned by His Excellency Syed Ibne Abbas, Pakistan’s Ambassador to the UK.
Over two thousand people registered for the event which saw a catwalk run through the three grand halls of the Royal Palace. Ambassadors from a large number of London based embassies joined the celebrations, which included a nine room exhibition allowing the guests to talk with the designers and buy from their collections.
Fashion is one of Pakistan’s leading export industries and runs to a multi-billion pound industry and growing. Events profiling the leading names of that industry serve to challenge the West’s perceptions of Pakistan and increase the trading links between our two nations.
Adnan Ansari, Creative Director at Riwayat said “It was a privilege to work so closely with the High Commission to deliver this hugely successful event. Their commitment to deliver a truly inspiring event matched with Riwayat’s expertise and ability to deliver was a powerful force. We are so proud of our Pakistan and so proud to present it’s best face on a huge platform in London.”
Event Directed by Riwayat
Commissioned by Pakistan High Commission, London
Head Stylist Nabila
Consultant Advisor Maheen Khan
Hair and Make up Saima Kiran
Choreographer Hajira Ahmad of EBH
Official Photographer Shahid Malik
PR Enigme Internationale