Pakistan Fashion Week 12 in London, UK

Pakistan Fashion

Aisha Imran

Pakistan Fashion

Fahad Hussayn

Riwayat has delivered its best show to date in the heart of London, Pakistan Fashion Week 12 (#PFW12) was held at Hilton Hotel on Park Lane over this weekend. Headlined by model and actress Eshal Fayyaz, the luxury pret show displayed an impressive 26 designers and an unprecedented footfall of 3,500 attendees.

Adnan Ansari choreographed the event, a return to his core passion, and first after 12 years, a vibrant display of trends, textiles and styling. The access for many Londoners and others who travelled across the UK to see the shows is invaluable, allowing access to Pakistani designers without leaving the country.

Pakistan Fashion

Reema Ahsan

Pakistan Fashion

Reema Ahsan

 

 

 

 

 

 

 

 

 

PFW12 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience. Designers included Maheen Khan, Agha Noor, ZUNN, Moazzam Abbasi, Hamna Amir, Rani Emaan, Rana Noman and Rangoli.  The show used 26 models with an inclusive and diverse approach.

Pakistan Fashion

Zunuj

Pakistan Fashion

Zunuj

Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.

Pakistan Fashion

Reema Ahsan

Pakistan Fashion

Saira Shakira

Credits:

Produced and directed by Riwayat

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Patron sponsor Hashmi

 

 

Official Photographer and pictures courtesy of:  Shahid Malik @iamshahidmalik

Styled by Nabila

Hair and Makeup by Saima Kiran 

PR by Enigme Internationale

Pakistan Fashion

Rana Noman

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