In May 2014, scent designer, Gemma Hopkins, the Founder of Design In Scent, was the first to link the power of scent with the magic of weddings. It was in 2016 when she partnered with wedding planner Meghan Fay, MD of Design In Scent, that the UK’s first and only dedicated wedding fragrance collection was developed and the Design In Scent Wedding Fragrance Journey™ concept was born.
Scent, unlike any other sense has an uncanny ability to move, evoke and inspire us. It can transport us to a past moment in our lives, another place on the globe or a hidden crevice in our heart. The ability to capture such a momentous occasion and the meaning behind is why wedding scent is becoming an increasingly important part of the wedding day.
Companies big and small are now following in Design In Scent’s footsteps and creating fragranced products for weddings. From Floris who have recently launched their “Together” Fragrance Customisation to Jo Malone’s Bridal Lace Bottle Collection.
The first time we smell a new scent, we subconsciously associate it with what we are experiencing at the time. This link is permanent, which is why even years later, smell can continue to evoke strong emotional responses. A bride who wears a new perfume during her engagement or a guest who smells a novel fragrance at a wedding will forever associate this scent with the celebration. Years later, a hint of the fragrance will elicit the feelings of love, joy and elation that the bride, groom and guests felt on the wedding day.
Up until this summer, Design In Scent worked only on a couture basis, designing bespoke wedding fragrances for private clients who wished to fully scent their weddings. While continuing with their bespoke work, on 3 July 2017, Design In Scent opened their doors to the public for the first time with the launch of their inaugural fragrance collection for retail. Designed especially for weddings, the collection includes 8 eau de parfums and 4 ambience fragrances. The ambience fragrances will be available in candles, ambience mists and intelligent air diffusers for scenting large spaces. A range of miniature products that can be personalised will be available for guest favours. This range of fragrances and products will give couples the ability to weave scent throughout their engagement and wedding day in many unique and creative ways.
The Design In Scent Wedding Collection is available for purchase at www.designinscent.com